Director, Digital Services

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Summary: The Director, Digital Services, University Advancement is responsible for the development and implementation of digital strategies and marketing technology to drive engagement, outreach and fundraising among alumni, donors and friends of Miami University. The digital services team provides on-going optimization of digital channels and campaigns in support of Development, Stewardship and Alumni
Relations functions within University Advancement. Works closely with the IT team as marketing technologist to manage the stand-up and run of digital marketing properties and programs.


Directs the efforts of the digital services staff and works closely with the Director of Creative and Editorial Services and Senior Director of Information Systems and Analytics to ensure seamless integration of digital strategies across all teams. Reports to the assistant vice president, communications, marketing and events. 

  • Duties: Works closely with the AVP to develop a comprehensive digital channel strategy (web, social, SMS and e-mail) that provides a roadmap for the Department, drives content marketing strategy and informs asset development by the Creative Services team.
  • Oversees development and implementation of a comprehensive content marketing strategy and ensures content and messaging across all digital and web channels aligns with the overall strategic marketing and communications priorities for the division; provides necessary supervision and direction on content and design needs.
  • Consults with internal clients regarding project scope, strategy and content for web presence, email marketing and social media as it pertains to specific projects, programs or events.
  • Owns relationships with internal and external development teams and third party digital agencies.
  • Fosters a deep understanding of digital platforms and applies technical knowledge to improve service to our clients through recognizing deficiencies and providing more effective solutions
  • Works seamlessly with project manager and director of creative services to plan and execute assigned projects.
  • Reviews new marketing technologies to bring Advancement to forefront of development in digital marketing and works with senior director of information and systems and analytics to proactively implement plans to incorporate emerging technologies, where appropriate.
  • Leads and oversees day-to-day operations of digital platforms including development, QA, and deployment of website, social media and SMS/email projects
  • Leads special projects as assigned, such as branding projects, digital plan for comprehensive campaign, etc.

Minimum Qualifications:

  • Bachelor's degree and at least 5 years of progressively responsible digital marketing and web development experience inclusive of overall digital strategy, SMS/e-mail marketing, website development and social media marketing, or an equivalent combination of education, training, and experience.
  • Demonstrated ability to leverage data and analytics to develop digital strategies and campaigns.
  • Strong interpersonal, collaborative, and organizational skills.
  • Strong project/time management and multitasking abilities.
  • Creative problem-solving ability and excellent analytical skills

Desired Qualifications:

  • 6-8 years of progressively responsible digital team management experience with a consistent increase in responsibility including leadership, scope and supervisory experience strongly preferred.
  • Prior experience in developing and implementing digital strategies to support fund raising efforts, including leveraging digital channels for donor cultivation, stewardship and engagement, ideally in higher education or other large enterprise, non-profit environment
  • Experience with Banner and iModules or other university-preferred or
    enterprise software platforms

Knowledge, Skills and Abilities:

  • Demonstrated ability to leverage data and analytics to develop digital strategies and campaigns.
  • Strong interpersonal, collaborative, and organizational skills.
  • Strong project/time management and multitasking abilities.
  • Creative problem-solving ability and excellent analytical skill

Special Instructions: Required documents: Cover letter, resume and list of three professional references

 

Miami University, an Equal Opportunity/Affirmative Action employer, encourages applications from minorities, women, protected veterans and individuals with disabilities. Miami University prohibits harassment, discrimination and retaliation on the basis of sex/gender (including sexual harassment, sexual violence, sexual misconduct, domestic violence, dating violence, or stalking), race, color, religion, national origin (ancestry), disability, age (40 years or older), sexual orientation, gender identity, pregnancy, status as a parent or foster parent, military status, or veteran status in its recruitment, selection, and employment practices. Requests for all reasonable accommodations for disabilities related to employment should be directed to ADAFacultyStaff@miamioh.edu or 513-529-3560.

 

As part of the University’s commitment to maintaining a healthy and safe living, learning, and working environment, we encourage you to read Miami University’s Annual Security & Fire Safety Report at: http://www.MiamiOH.edu/campus-safety/annual-report/index.html, which contains information about campus safety, crime statistics, and our drug and alcohol abuse and prevention program designed to prevent the unlawful possession, use, and distribution of drugs and alcohol on campus and at university events and activities. This report also contains information on programs and policies designed to prevent and address sexual violence, domestic violence, dating violence, and stalking. Each year, email notification of this website is made to all faculty, staff, and enrolled students. Written notification is also provided to prospective students and employees. Hard copies of the Annual Security & Fire Safety Report may be obtained from the Miami University Police Department at (513) 529-2225.