Vice President for Communications and Marketing

Vice President for Communications and Marketing

Lafayette College invites nominations and applications for the position of Vice President for Communications and Marketing.

Lafayette College, on the cusp of celebrating its bicentennial, is a highly selective, private, coeducational undergraduate college in Easton, Pennsylvania. With a diverse undergraduate student population of more than 2,700 students, Lafayette College is dedicated to excellence in undergraduate education. Students are engaged in a transformative educational experience that bridges the liberal arts, engineering, and interdisciplinary study. The College fosters intellectual inquiry, artistic exploration, scholarship, and personal growth in a vibrant, diverse, and inclusive community. Lafayette students become critical thinkers, creative problem-solvers, and responsible citizens of the world.

The Vice President for Communications and Marketing (VP) will be a highly skilled and deeply experienced communications and marketing leader with a proven ability to identify and seize opportunities to elevate the College’s profile and advance its mission while anticipating issues and threats to its brand, reputation, and outreach effectiveness. The VP will be adept at managing and mentoring staff to maximize their contributions to the team and at setting and achieving key objectives that deepen the division’s contributions to the College’s visibility and engagement with its on- and off-campus constituencies. The Vice President will be a leader of vision and integrity, a change agent of demonstrated expertise and conscientiousness, and will provide the creativity and energy to advance Lafayette’s institutional strategy, admissions goals, fundraising initiatives, community standing, and crisis management capabilities. Collaborating with the President and other leadership partners, the VP will sharpen and strengthen the College’s overall brand, guide it through strategic marketing activities, and oversee consistent and authentic brand and messaging standards throughout the organization to foster prospective and current student and family connection, celebrate student, faculty, and staff achievements, foster alumni and donor engagement, and bring the College community together with a shared vision toward Lafayette’s ambitious strategic goals. The successful candidate will have an earned Bachelor’s degree in English, journalism, communications, marketing, or related field; advanced degree preferred. They will have demonstrated success in the field of communications, and brand and performance marketing with at least 10 years of leadership experience and a career showing progressive responsibility, and experience in higher education or transferrable skills that demonstrate a readiness to lead effectively in a higher education and shared governance environment.

Additional infotainment on the College and the search can be found at:

To express interest in this role please submit a compelling cover letter and resume directly through our Talent Profile. If you wish to nominate a prospective candidate or have questions regarding this role, please direct them to All inquiries and discussions will be considered strictly confidential.

Susan VanGilder Global Managing Partner and Practice Leader, Education
Laurie Casteen, Senior Associate

For more information, please visit Lafayette College’s home page at

Lafayette College does not discriminate on the basis of race, color, national or ethnic origin, disability, religion, age, military or veteran status, sex, sexual orientation, gender identity or expression, marital or familial status, pregnancy, genetic information, or any other characteristic protected by law in its educational programs and activities, admissions, or employment as required by Title IX of the Educational Amendments of 1972 (which requires that the College not discriminate on the basis of sex); the Americans with Disabilities Act of 1990 and Section 504 of the Rehabilitation Act of 1973 (which requires that the College not discriminate on the basis of disability); Title VI of the Civil Rights Act of 1964 (which requires that the College not discriminate on the basis of race, color, or national origin); and Title VII of the Civil Rights Act of 1964 (which requires that the College not discriminate in employment on the basis of race, color, religion, sex, or national origin); and other applicable laws and College policies.