Chief Marketing Officer

At Dakota State University, we are a dynamic and forward-thinking institution at the forefront of technological innovation and academic excellence. Situated in Madison, South Dakota, DSU is dedicated to providing a cutting-edge education that prepares students for success in an ever-evolving digital landscape.

We are seeking a visionary Chief Marketing Officer to join our leadership team. Dakota State University is renowned for its commitment to integrating technology into every aspect of the learning experience, fostering an environment that empowers students to thrive in the digital age.

Our campus is a vibrant hub of creativity and collaboration, where faculty, staff, and students work together to push the boundaries of knowledge and shape the future. The Chief Marketing Officer will play a pivotal role in enhancing DSU’s brand presence, expanding our reach, and articulating our unique value proposition to a diverse audience.

If you are a strategic marketing leader with a passion for education, innovation, and driving organizational success, we invite you to be part of the Dakota State University community and contribute to our mission of shaping the next generation of tech-savvy leaders. Join us as we continue to pioneer the intersection of education and technology in an ever-changing world.

Key Responsibilities:

  • Strategic Planning: Shape the future of DSU by developing and implementing a dynamic marketing and communication strategy aligned with our institution’s goals and objectives.
  • Team Leadership: Lead, mentor, and manage a talented team of marketing, communication, and print production professionals, fostering a collaborative and innovative work environment that inspires creativity.
  • Brand Management: Safeguard and elevate DSU’s brand identity, ensuring consistency across all communication channels to leave a lasting impression.
  • Marketing Campaigns: Create and execute captivating marketing campaigns that attract prospective students and employees.
  • Public Relations: Oversee our public relations efforts, including media relations, crisis communication, and reputation management, to ensure a positive and resilient university image.
  • Event and Retail Store: Supervise the Director and activities of the Trojan Zone and University Events.
  • Collaboration: Collaborate with academic departments, admissions, alumni relations, and other university units to align marketing efforts with their objectives, fostering a holistic approach to our mission.
  • Digital Marketing: Lead digital marketing initiatives, including website management, social media strategy, email marketing, and online advertising.


  • Bachelor’s degree in marketing, communications, business, or related field (master’s degree preferred).
  • Proven experience in marketing or communication roles, with a minimum of seven years of leadership experience.
  • Experience in higher education marketing is a plus. 
  • Strong understanding of branding, public relations, and marketing principles.
  • Excellent interpersonal and communication skills.
  • Demonstrated ability to develop and execute strategic marketing plans.
  • Proficiency in digital marketing tools and platforms.
  • Budget management and financial acumen.
  • Innovative and forward-thinking with a commitment to staying up to date with industry trends.
  • Must be authorized to work in the U.S. Sponsorship is not available for this position.


  • Flexible benefits package – health, dental, vision, life insurance, short-term disability, hospital indemnity insurance, flexible spending account, health savings account, health reimbursement account.
  • South Dakota Retirement System. Employees receive 6% fully matched contributions from SDRS and are vested after three years of service.
  • Paid time off – full time 12-month employees earn 15 days per year of annual leave and 14 days of sick leave per year. In addition, employees receive 11 federal paid holidays.
  • Reduced tuition for education.
  • Professional liability coverage
  • Paid family leave

How to Apply:
DSU accepts applications through an on-line employment site. To apply, visit Please submit a cover letter, resume, unofficial transcripts, and a list of at least three references.

Applications will begin to be reviewed immediately and continue until the position is filled.

About Dakota State University:
In addition to the exciting professional opportunities at Dakota State University, the Chief Marketing Officer will have the privilege of enjoying the benefits of residing in Madison, South Dakota. Nestled in the heart of the state, Madison offers a unique blend of small-town charm and modern amenities, creating an ideal environment for work-life balance.

The city boasts a range of recreational activities, from picturesque parks to outdoor events, fostering a sense of community engagement and well-being. Madison’s scenic landscapes and proximity to nearby lakes provide ample opportunities for outdoor enthusiasts, whether it be fishing, hiking, or simply enjoying the beauty of the great outdoors.

Furthermore, Madison’s central location within South Dakota provides easy access to larger cities, cultural events, and regional attractions. This unique combination of professional growth at Dakota State University and the quality of life in Madison makes the Chief Marketing Officer role an enticing opportunity for those seeking a fulfilling career in a welcoming and vibrant community.

Equal Employment Opportunity:
DSU is committed to equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Applicants with disabilities are invited to identify any necessary accommodations required in the application process. E-Verify, EOE.