Chief Marketing Officer (Executive Director, University Communications and Marketing)

The CMO will have a chance to make an impact on campus as a senior leader and to set their position apart as an “industry
leader” by utilizing their own experiences and background to help form and sustain a marketing approach for SIU in the higher
education marketplace. The CMO will have the opportunity to utilize the branding, marketing, and revenue-generating skills they
have spent years honing at a new organization where they will make an immediate and measurable impact.
The CMO will be a results-driven marketer and effective communicator. SIU needs a proven leader who will employ both
entrepreneurial skills to implement new ideas and approaches, while simultaneously utilizing their skills as a consensus builder
who is comfortable in a team-driven environment.

The Chief Marketing Officer reports directly to the Chancellor and is a member of the Chancellor’s Cabinet where the CMO
will serve as senior advisor providing leadership and strategic planning for all brand marketing and organization communications.
The individual is responsible for developing a compelling brand position for the university and the campaign mentality to build
and protect SIU’s brand with multiple stakeholder audiences: prospective and current students and their families, faculty, staff,
alumni, donors, volunteers, corporate and foundation communities, the media, elected officials, the Carbondale community and
the public.
The individual works across campus to collaboratively build a brand architecture to ensure that the brand, image and culture of
the University are effectively communicated and consistent in all communications and that the presentation in advertising,
social media, publications the website and other vehicles is relevant, accurate, engaging, and highly creative.

Specific duties include but are not limited to:
Identify marketing, advertising and communication priorities and develop plans and programs to address needs and
opportunities.
Lead all branding, re-branding and brand storytelling initiatives for the university.
Develop annual and long-range plans with specific strategies, effective tactics, and measurable objectives that will resultn both increased enrollment and stewardship of SIU’s brand.
Lead all of the university’s communications efforts, including (but not limited to) corporate, internal and crisis
communications.
Provide expertise across both digital and non-digital channels to ensure SIU’s approach to reaching their audience is as
integrated as possible.
Collaborate with faculty, staff, alumni, and internal and external stakeholders to create a universal buy-in with marketing
campaign initiatives.
In consultation with the Chancellor, create and implement comprehensive communications, public relations, marketing,
and social media strategies: all with rigorous project management.
Advise the Chancellor and other college administrators on internal and external communications in the context of higher
education issues and decision-making.
Oversee the chancellor’s executive communications with internal and external audiences, including the coordination risis management.
Compile and analyze metrics to inform planning and measure the success of activities.
Employ an effective social media strategy.
Develop a comprehensive brand architecture that can be communicated and implemented across all internal
stakeholders.
Collaborate on the development of activities and programs to increase the visibility and positive public image of SIU.
Develop and administer annual budgets and assure appropriate fiscal responsibility and controls.
Lead, manage and inspire a staff of more than two dozen professionals, providing coaching and development as needed.
Provide oversight to ensure quality control over information and other deliverables used in SIU outreach activities.
Manage external agencies, vendor, and other communications vendors.

A minimum of 10 years of professional experience in a marketing or communications leadership role
A demonstrated track record of developing and leading successful & fully integrated/omni-channel marketing and
communications campaigns that achieve specific, measurable results
A proven ability to structure and manage multi-disciplinary teams for success
A thorough understanding of budget planning and monitoring processes
A Bachelor’s degree (Master’s degree preferred) in Communications, Marketing, or other appropriate field
Experience in managing a communications or marketing team for a consumer-driven corporation or agency is preferred.