Associate Vice President, Marketing & Outreach in Digital Learning

 Associate Vice President for Marketing & Outreach in Digital Learning

Old Dominion University, Virginia's forward-focused public doctoral research university with approximately 23,500 students located in the City of Norfolk within the Commonwealth’s coastal region of Hampton Roads, invites applications and nominations for the position of Associate Vice President for Marketing and Outreach in the Office of Digital Learning.

Directly reporting to the Vice President for Digital Learning, the AVP will provide the strategic leadership of and day-to-day direction of Digital Learning’s marketing and outreach functions. As a member of the Vice President’s executive leadership team, the Associate Vice President of Marketing and Outreach will serve as a strategic thought partner for all Digital Learning entities, including constituents and leaders.

Old Dominion University maintains a global reputation as a forward-focused public doctoral research university. With the growth of ODU's online programs and reputation, it is increasingly important for the university to express a single, compelling voice in everything we do. The Online division has over 5800 fully online students and 130 program offerings.  Following the work of an Online Task Force that was convened and charged by President Brian O. Hemphill, Ph.D., who became the University’s ninth president the summer of 2021, the University is seeking to maximize its messaging, streamline its processes, and elevate its brand and reputation in the online space.

The successful candidate will be an experienced and compassionate leader who will provide visionary leadership for all marketing, outreach, and lead acquisition activities of Digital Learning in alignment with and in support of the divisions and University’s mission, vision, and goals to grow online enrollment in Virginia, nationally, and internationally. The AVP will have significant knowledge of the creative process and working with vendors to support the division’s visual identity; digital marketing to influence enrollment management and collaboration with University branding and marketing efforts;  knowledge of call center operations and CRM (Marketing Cloud/Salesforce/Student Success Hub); and partnership acquisition, assessment, development, and management to diverse partners worldwide (military, international, educational, and business to business).

The ideal candidate will have the following required professional qualifications: a master’s degree from an accredited institution and five years of senior administrative level leadership and experience in higher education.

How to Apply

Greenwood/Asher & Associates, Inc. is assisting Old Dominion University in this search. Applications and nominations are now being accepted. For a full application package, please submit a cover letter, CV, and list of five references. Confidential inquiries, nominations and application materials should be directed to Greenwood/Asher and Associates. Submission of application materials as PDF attachments is strongly encouraged. The search will be conducted with a commitment of confidentiality for candidates until finalists are selected. Initial screening of applications will begin immediately and will continue until an appointment is made.

Please direct inquiries, nominations, and application materials to:

Betty Turner Asher, Co-Founder, Greenwood/Asher & Associates, LLC.

and Vice President & Managing Partner, Kelly


Lois Stetson, Senior Executive Search Consultant

Greenwood/Asher and Associates, LLC.



For more information about Old Dominion University, please visit

It is the policy of Old Dominion University to provide equal employment, educational and social opportunities for all persons, without regard to race (or traits historically associated with race including hair texture, hair type, and protective hairstyles such as braids, locks, and twists), color, religion, sex or gender (including pregnancy, childbirth, or related medical conditions), national origin, gender identity or expression, age, veteran status, disability, political affiliation, sexual orientation or genetic information. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.