Vice President, Marketing and Communications
Kennesaw State University (KSU) invites applications and nominations for the role of Vice President, Marketing and Communications (VPMC). KSU seeks a talented, collaborative, and creative leader to develop and implement a multi-faceted marketing and communications effort that continues to position and elevate the institution. The next vice president will have the opportunity to shape and share the story of KSU's growth and rising reputation.
A leader in innovative teaching and learning, KSU offers undergraduate, graduate, and doctoral degrees to its nearly 43,000 students. With 11 colleges on two metro Atlanta campuses, KSU is a member of the University System of Georgia and the third-largest university in the state. The University’s vibrant campus culture, diverse population, strong global ties, and entrepreneurial spirit draw students from throughout the region and from 126 countries across the globe. KSU is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 6 percent of U.S. colleges and universities with an R1 or R2 status.
The VPMC is responsible for the development of an integrated marketing and communications strategy, which encompasses the institution’s internal and external communications, community, and media relations. They will lead a diverse group of marketing and communications professionals in building, shaping, enhancing, promoting, and protecting the organization’s brand and reputation. In addition, the division supports the strategic direction and needs of the organization as articulated through its strategic plan and serves as a close partner to Enrollment Management, Advancement, and others to deliver a consistent and compelling message.
The VPMC will articulate and recommend communications and marketing goals for the organization, identifying measures to assess achievement of these goals and manage these resources. The new media environment, with the rapidly changing social communications landscape and the growing influence of information technology, will require a leader to manage traditional communications programs, and, at the same time, create and leverage the technology/media experience of the future. The VPMC will strive to develop communications and marketing programs that will differentiate the institution in the academic marketplace and help the organization in its mission to be a destination of choice.
The review of candidates will begin immediately. Application materials include a letter of interest, a resume, and five professional references. Applications, nominations, and inquiries will remain confidential until finalists are identified. Materials should be submitted to: KSUVPMC@storbecksearch.com.
KSU is being assisted in this search by Storbeck Search. For additional information, please contact:
R. Thomas Fitch, Managing Director
Beth McCarthy, Senior Associate
TaJuan Wilson, Managing Associate
Kennesaw State University, a member of the University System of Georgia, is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of age, color, disability, national origin, race, religion, sex, sexual orientation, and/or veteran status.
Georgia is an Open Records state.
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