Director, Marketing Communications - Wharton Executive Education

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Director, Marketing Communications - Wharton Executive Education

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn's distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America's Best Employers By State in 2021.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

COVID-19 vaccination is a requirement for all positions at the University of Pennsylvania. New hires are expected to be fully vaccinated before beginning work at the University. For more information about Penn's vaccine requirements and the use of Penn Open Pass, visit the Penn COVID-19 Response website for the latest information.

Posted Job Title
Director, Marketing Communications - Wharton Executive Education

Job Profile Title
Director C

Job Description Summary
The Director of Marketing Communications will lead a content strategy designed to build brand awareness, deepen engagement, and drive leads and enrollments for Wharton's 50+ on-campus and live online executive education programs. The Director will develop and oversee the production of communications and marketing content for use in Wharton Executive Education's website, digital advertising, social media, email marketing, video, print collateral, and press releases. Working closely with the Senior Director, Marketing & Digital Strategy, the successful candidate will also support the development of individual marketing plans for new programs and related communications.

Job Description
  • Strategic positioning and messaging to support Wharton Executive Education's marketing and reputational objectives for Open Enrollment and Custom programs.
  • Work collaboratively with Wharton and Penn faculty and the Program Design and Management team to develop an understanding of program content and target audience to create appropriately branded assets that achieve program enrollment goals.
  • Serve as a content strategist for new and existing web projects and objectives, including the collaboration of storyboarding and scripting for video projects with multimedia producer and/or freelance support; create, develop, and manage web content, including program pages, faculty spotlights, and participant testimonials.
  • Develop editorial content and manage writing and editing of the monthly online newsletter, Wharton@Work; support SEO strategy through the creation of additional content marketing opportunities.
  • Identify, oversee, and manage the workflow of freelancers and ensure that projects are on track to meet deadlines and budget.
  • Serve as the main media contact for the Executive Education division of the School and as the Executive Education representative on School-wide branding and communications initiatives.
  • Provides strategic guidance and/or writing support for various ad hoc communications request from the business, at the request of the Sr. Director.

QUALIFICATIONS: BA/BS and 5-7 years of experience, or equivalent combination of education and experience. The ideal candidate has excellent creative writing abilities, strong editorial skills, and strategic content marketing experience. Additional qualifications include:
  • Ability to quickly develop clear, concise, and compelling content that attracts an executive audience to engage within various channels; business writing or journalism background preferred.
  • Demonstrated experience directing a variety of integrated creative projects, including branding, websites, media relations, social media, video, print, email, and digital advertising, across both creative and content elements.
  • Proven experience collaborating with creative services teams (design and content) and managing content calendars.
  • Successful experience managing resources and budgets for both internal and external relationships as well as an astute ability to work on multiple projects and manage numerous deadlines.
  • Open-minded collaborator who can listen, partner across the organization, and compromise when needed.
  • A strong ability to ask penetrating questions, detect unstated assumptions, resolve conflicts, and develop and manage the execution of creative work.

Job Location - City, State
Philadelphia, Pennsylvania

Department / School
Wharton School

Pay Range
$72,837.00 - $116,539.66

Affirmative Action Statement
Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.

Special Requirements
Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

University Benefits
  • Health, Life, and Flexible Spending Accounts: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family's health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.
  • Tuition: Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.
  • Retirement: Penn offers generous retirement plans to help you save for your future. Penn's Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.
  • Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family-whatever your personal needs may be.
  • Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you're newly hired, you won't have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.
  • Wellness and Work-life Resources: Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That's why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.
  • Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.
  • University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University's libraries and athletic facilities, or visit our arboretum and art galleries. There's always something going on at Penn, whether it's a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you're right in the middle of the excitement-and you and your family can enjoy many of these activities for free.
  • Discounts and Special Services: From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.
  • Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.
  • Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.
  • Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.

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