Assistant Director, Communications & Assessment, Office of New Student Orientation & Academic Initia

Assistant Director, Communications & Assessment, Office of New Student Orientation & Academic Initiatives

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn's distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America's Best Employers By State in 2021.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

COVID-19 vaccination is a requirement for all positions at the University of Pennsylvania. New hires are expected to be fully vaccinated before beginning work at the University. For more information about Penn's vaccine requirements and the use of Penn Open Pass, visit the Penn COVID-19 Response website for the latest information.

Posted Job Title
Assistant Director, Communications & Assessment, Office of New Student Orientation & Academic Initiatives

Job Profile Title
Coordinator A

Job Description Summary
From orientation to graduation, the Office of New Student Orientation & Academic Initiatives (NSOAI) enriches the Penn experience by providing opportunities beyond the classroom that supplement the curriculum across all of Penn's Schools and Centers.

Programs within NSOAI include New Student Orientation and Second-Year Orientation for undergraduate students; First- and Second-Year Experiences; Preceptorials and Penn Perspectives; Take Your Professor/Mentor to Lunch/Dinner; Hub@Penn , Academic Theme, and others.

We are committed to:

  • Fostering a sense of connection and belonging to the University
  • Providing a road map to navigating Penn and the city of Philadelphia
  • Developing collaborative relationships with campus partners, and maximizing awareness of available resources
  • Providing opportunities beyond the classroom to learn from and foster relationships with other students, faculty, and staff
  • Complementing the curriculum with programs, non-credit courses and initiatives across schools and disciplines

    Job Description


    The Assistant Director in the Office of New Student Orientation & Academic Initiative (NSOAI) is a communications generalist responsible for creating internal and external messaging to students, faculty, staff, families, community, and professional groups. This person also conducts research involving program assessment, coordinating focus groups, completing IRB's, analyzing data, reviewing research articles, presenting in meetings, supervising student assistants, and creating/maintaining databases. The duties for the Assistant Director in the Office of New Student Orientation & Academic Initiative (NSOAI) include:
    • Website Management: Manage existing content, create new pages, and develop information on a daily to weekly basis. Review, analyze, and modify websites (New Student Orientation & Academic Initiative , Thrive at Penn (TAP), Hub@Penn , etc.) with University staff and consultants, including documenting, designing, testing, monitoring, and maintaining to meet the needs of users and communicate priorities effectively. Manage grant submissions for academic theme year, First-Year, and Second-Year Experience programs. Facilitate website development in coordination with external vendor, Information Technology, and University Information Systems and Computing.
    • Assessment, Benchmarking, Research, & Reports: Conduct research involving program assessment, coordinating focus groups, completing IRB's, analyzing data, reviewing research articles, presenting in meetings, supervising student assistants, and creating/maintaining databases. Monitor metrics on websites, social media, newsletters, and advertising. Use data to assist in creation of monthly marketing communications reports that include web and social media analytics, public relations outreach, events, and advertising reach. Provide reports and present findings as needed.
    • Social Media: Create original content and review content proposed/drafted by team members. Manage consistency of style and brand to meet Penn guidelines. Direct relevant advertising strategies and budgets. Collaborate with other Penn groups, especially University Communications and College Houses & Academic Services, on content amplification
    • E-Newsletters & Event Calendar: Manage design, protocol, correspondence, content, frequency, distribution for e-newsletters. Coordinate regular communications to campus partners regarding programming opportunities for marketing and online calendar inclusion.
    • Public Relations & Recruitment: Liaison with various internal Penn constituents and external constituents. Coordinate tabling at events and other PR opportunities to market programs including PHINS Orientation Leader, Preceptorial Host, and PRP Group Facilitator recruitment.
    • Planning: Update and support long-term communications plans that define goals, audiences, tactics and tools and provide direction for activity in a number of marketing communications areas. Draft and update plans for specific campaigns of limited duration, with same tactics and evaluation.
    • General Projects: Support office through creation of talking points, fact sheets, PowerPoint presentations. Assist with event planning as needed. Review and update marketing collateral produced for events, ads, etc.


    Baccalaureate degree required. Excellent organizational, planning, problem solving, and writing skills required. One or two years of administrative experience in a college or university preferred.

    Preferred Qualifications:

    Master's preferred. Strong background with social media, digital marketing, and online content management (WordPress) preferred. Experience with databases, spreadsheets, word-processing, Qualtrics, research methods, and IRB protocol preferred. Experience in managing student and/or part-time workers preferred.

    Application Requirement:

    A Cover Letter and Resume/CV are required to be considered for this position. Please upload your Cover Letter where it asks you to upload your Resume/CV; multiple documents are allowed.

    Budgeted Pay Range:

    $42K-$55K - commensurate with education and experience

    Job Location - City, State
    Philadelphia, Pennsylvania

    Department / School
    Provost's Center

    Pay Range
    $37,221.00 - $56,087.66

    Affirmative Action Statement
    Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.

    Special Requirements
    Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

    University Benefits
    • Health, Life, and Flexible Spending Accounts: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family's health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.
    • Tuition: Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.
    • Retirement: Penn offers generous retirement plans to help you save for your future. Penn's Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.
    • Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family-whatever your personal needs may be.
    • Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you're newly hired, you won't have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.
    • Wellness and Work-life Resources: Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That's why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.
    • Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.
    • University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University's libraries and athletic facilities, or visit our arboretum and art galleries. There's always something going on at Penn, whether it's a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you're right in the middle of the excitement-and you and your family can enjoy many of these activities for free.
    • Discounts and Special Services: From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.
    • Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.
    • Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.
    • Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.

    To learn more, please visit:

    To apply, visit

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