Associate Director of Annual Giving, Direct Marketing for Schools and Units

Associate Director of Annual Giving, Direct Marketing for Schools and Units (P# 20022106)

Position Summary:

The University of North Carolina has enjoyed a long-standing place among leaders in higher education since it was chartered in 1789 and opened its doors for students in 1795 as the nation's first public university.  Situated in the beautiful college town of Chapel Hill, N.C., Carolina has earned a reputation as one of the best universities in the world. Carolina prides itself on a strong, diverse student body, academic opportunities not found anywhere else, and a value unmatched by any public university in the nation.

Carolina Development is proud of its donor-centered philosophy, pursuing activities that always respect the interests and intentions of the donor as well as the University.  The organization's collaborative nature is a critical component to fulfilling our mission of raising private funds to benefit the university.  The university is in the early stages of planning its next comprehensive campaign and is currently recruiting top national talent to join the team.

Reporting to the Executive Director of Annual Giving, the Associate Director of Annual Giving, Direct Marketing for Schools and Units, will plan and implement the overall strategy for annual giving programs for many UNC schools and units.  The Associate Director will contribute and implement an overall outreach strategy to renew, retain, and acquire donors through direct marketing strategies as needed to support school and unit annual giving programs.  The Associate Director will serve as a subject matter expert on the direct marketing industry and provide consultation to the schools and units.  The Associate Director will supervise two assistant director of direct marketing positions.

Principal Functions:

  • Direct Marketing Management:  Plan and implement the overall strategy for annual giving programs including direct mail, email and online engagement, solicitation, and stewardship of alumni and friends for UNC schools and units.  The Annual Giving direct marketing plan should outline how our department will promote and solicit on behalf of schools and units and coincide with UNC-Chapel Hill's overall annual giving plan.  The plan should include specific strategies to segment donors based on their affinity and demographics as well as timeliness, frequency, channel, and monetary level of giving in order to acquire, renew, reactivate, and upgrade donors.  The strategic segmentation will then utilize print, phone and online methods to educate, solicit, and steward prospects and donors.  The plan will account for full coordination and integration of channels and vehicles in order to ensure that prospects and donors are being solicited at the appropriate times in their donor cycle and with the appropriate volume of contacts.  All efforts produced by the direct marketing school and unit program will be wellcrafted with correct grammar and no errors, at the highest level of academic and industry standards.  Sharing best practices and information with colleagues as well as collaboration with the central direct marketing team with their efforts as needed and as plans permit.  The plan should be flexible enough to anticipate problems with back-up plans so that if external factors alter the direct marketing plan calendar, it can be adjusted and salvaged.  The plan is expected to be executed on time, with no instances of error, and within the direct marketing or school and unit program budget.
  • Direct Marketing Consultation:  Serve as an expert on the direct marketing industry including keeping abreast of postal regulations as well as best practices in direct marketing and online strategies.  Consult on strategy and production on annual giving direct marketing efforts.  Coordinate with the central direct marketing team when appropriate to ensure minimal overlap of mail and email efforts to constituents.  Work with the Executive Director of Annual Giving to ensure Phonathon strategies are aligned with other direct marketing plans for schools and units.
  • Reporting:  Provide reports and analysis for the annual giving department.  This includes:  routine reporting of the results from all direct mail, email, and social media efforts; maintenance of print and electronic records of all marketing efforts (solicitation and stewardship) including design, cost, results, and other pertinent analysis; detailed quarterly reports to schools/units outlining the amount of dollars and number of donors secured by Carolina Annual Giving through the phonathon, direct mail, online giving, and other efforts.
  • Management:  Manage two assistant director of direct marketing for schools and units positions.  Oversee the day-to-day work of the assistant directors.  Ensure (s)he is performing as expected, meeting deadlines and goals with no instance of error, and is contributing to the annual giving department as expected.  Address any management issues that arise and complete required management tasks such as performance reviews and work plans.
  • Other Duties:  Other duties as assigned by the Director of Director Marketing, the Executive Director of Annual Giving and senior leadership.

Education Requirements:  Bachelor's degree is required.

Qualification and Experience Requirements:

He/she must be knowledgeable of strategies that will target annual giving prospects, alumni and donors for the schools/units and will focus on the outreach strategy to acquire, renew/retain, reactivate and upgrade donors as well as stewardship of annual donors.  Must have the ability to establish strong and positive working relationships within University Development and with colleagues, donors and contacts campus wide. The ability to independently communicate complex topics to both internal and external individuals is essential.  A minimum of three years' experience in Direct Marketing and University experience is preferred.

Candidate Instructions:

Please apply online  All candidates must apply online and submit a cover letter and resume.  

The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or status as a protected veteran.

Additional questions about the application process may be directed to Stacey Coleman, HR Specialist at