Associate Director, Digital Media and Alumni Engagement

Associate Director, Digital Media and Alumni Engagement

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn's distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America's Best Employers By State in 2021.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

COVID-19 vaccination is a requirement for all positions at the University of Pennsylvania. New hires are expected to be fully vaccinated before beginning work at the University. For more information about Penn's vaccine requirements and the use of Penn Open Pass, visit the Penn COVID-19 Response website for the latest information.

Posted Job Title
Associate Director, Digital Media and Alumni Engagement

Job Profile Title
Communications Specialist

Job Description Summary
As of member of the Communications Team, the role of Assistant Director of Digital Media is to advance the strategic goals and priorities of Penn Alumni Relations through data-informed digital engagement. Reporting to the Director of Marketing & Communications, this role is responsible for developing, improving, and implementing content across digital platforms, including but not limited to the Penn Alumni website, social media channels, email marketing, and other digital marketing/advertising initiatives to drive alumni engagement. In collaboration with the Director, implement short and long-term communications plans for Alumni Relations. This role is also responsible for developing training materials to provide strategic instruction to various internal and external constituents on utilizing digital communications.

Job Description

Responsibilities and Duties

  • Social Media Strategy: Manage all organic social media content across Facebook, Instagram, and Twitter. Develop and maintain a social media strategy including posting cadence, approval process, social guidelines, and tracking process. Monitor, analyze, and report on social media performance, aligning organic efforts with paid efforts and overall business/strategic goals. Lead social media listening and community management efforts, tracking audience sentiment and handling audience engagement.

  • Content Creation: Production, discovery, and adaptation of content for strategic marketing and engagement campaigns. Content should include both static and dynamic media, including live streaming and video production.

  • Research Trends and Measure Effectiveness: Monitor trends in marketing and communications and on social platforms. Develop and manage benchmarking systems to measure the effectiveness of communications and marketing initiatives, including email outreach, print publications, website activity, and calendaring.

  • Collaborate: Support and collaborate with teams across Development and Alumni Relations on marketing campaigns for various events and programs.

  • Salesforce/Anthology Support: Develop training materials to provide strategic instruction to various internal and external constituents on utilizing digital communications. Support Alumni Relations staff with creating and updating websites, event forms, data forms, member updates, and emails. Work closely with the Assistant Art Director and Assistant Director of Marketing Technology to design Salesforce email templates and content. Review and proof marketing emails before deployment.

Job Knowledge and Required Skills

  • Expertise in a wide range of social media platforms, including LinkedIn, Instagram, YouTube, Twitter and Facebook, as well as social media analytics tools
  • Strong news judgment and ability to originate social media content ideas and tailor them to each platform
  • Strong interpersonal skills; ability to build relationships and work collaboratively with various stakeholders
  • Ability to work under tight deadlines
  • Proactive self-starter who can work both independently and as part of a team
  • Ability to build relationships across the school and university, and work with a diverse group of people


Bachelor's degree; 3 - 5 years experience in alumni relations, public relations, marketing, communication, and/or similar activities; or equivalent combination of education and experience required. Exceptional writing, administrative, and interpersonal skills required.

Measurable success with leveraging digital marketing initiatives to grow audiences and engagement; High proficiency with social media channels and management platforms (e.g. Sprout Social), mobile photography and video documentation, email automation and CRM software (e.g. Salesforce Marketing Cloud, Anthology/iModules), analytics platforms (e.g. Google Analytics, Google Data Studio), and Microsoft Suite (Word, Excel, Powerpoint) required. Basic design and photo/video editing software (e.g. Adobe Creative Suite) are desirable.

**Please provide a resume and cover letter in order to be considered for this role. Please upload all documents in the "Resume/CV" section of the application prior to submitting.**

Job Location - City, State
Philadelphia, Pennsylvania

Department / School
Development and Alumni Relations

Pay Range
$50,684.00 - $77,716.00

Affirmative Action Statement
Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.

Special Requirements
Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

University Benefits
  • Health, Life, and Flexible Spending Accounts: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family's health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.
  • Tuition: Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.
  • Retirement: Penn offers generous retirement plans to help you save for your future. Penn's Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.
  • Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family-whatever your personal needs may be.
  • Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you're newly hired, you won't have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.
  • Wellness and Work-life Resources: Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That's why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.
  • Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.
  • University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University's libraries and athletic facilities, or visit our arboretum and art galleries. There's always something going on at Penn, whether it's a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you're right in the middle of the excitement-and you and your family can enjoy many of these activities for free.
  • Discounts and Special Services: From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.
  • Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.
  • Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.
  • Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.

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