Marketing & Communications Writer

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Marketing & Communications Writer

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn's distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America's Best Employers By State in 2021.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

COVID-19 vaccination is a requirement for all positions at the University of Pennsylvania. New hires are expected to be fully vaccinated before beginning work at the University. For more information about Penn's vaccine requirements and the use of Penn Open Pass, visit the Penn COVID-19 Response website for the latest information.

Posted Job Title
Marketing & Communications Writer

Job Profile Title
Staff Writer B

Job Description Summary
The Marketing and Communications Writer will generate dynamic written content and ideas for digital, audio, and print communications, such as social media, websites, e-mails, brochures, press releases, posters, radio, and other promotional materials that help achieve SP2's goal to raise its profile through clear and compelling communications. The Marketing and Communications Writer will be expected to understand the mission of the Office of Institutional Advancement to use effective communications as a tool to build SP2's capabilities and grow stakeholder engagement. They will be responsible for preparing content in a cohesive, engaging voice across all projects, platforms, and communications. The writer is expected to learn new subjects quickly and apply that knowledge to promotional and storytelling content. They will build relationships externally with media representatives and internally with program directors, admissions staff, faculty, students, and alumni to help inform written communications for internal and external audiences. They are responsible for editing, proofreading, and ensuring the accuracy of all content and adherence to SP2's style and standards. The person in this role will also provide support to the IA term for the planning and execution of special events such as the SP2 Speaker Series, Alumni Weekend, and SP2 Board Meetings.

Job Description

With a focus on SP2's goal to raise its visibility with clear communications, generate engaging written content and ideas for digital, audio, and print communications. Types of communication will include articles, e-mails, press releases, and talking points related to new programs, student news, alumni spotlights, faculty research, etc. Content will be prepared for strategic placement on SP2's website, social media accounts, and in other communications mediums.

Provide proofreading and content writing to contribute to all special communications initiatives and projects, including School publications, remarks for the dean, community messages, and promotional videos.

In collaboration with Associate Director of Strategic Communications implement short-and long- term communications plans for multiple audiences and platforms including the website and social media. These will include social media strategies to promote student recruitment, targeted marketing efforts to increase the School's visibility, and customized P.R. plans to increase placements in nationally known print and online publications.

Contribute to the production and distribution of School features, digital newsletters, stories for social media, and other regular vehicles of communication that are published on the website, posted to social media and picked up by publications such as Penn Today and national media outlets.

Assist in the development of written content for school-wide programming, events for the dean, and promotional materials such as brochures, flyers, postcards, advertisements, etc.

Draft social media posts to be approved and posted / scheduled online re: SP2 stories that raise SP2's profile/visibility among internal and external audiences.

Support planning and execution of school-wide events such as drafting and finalizing event titles, program descriptions, and talking points for the SP2 speaker series.

Other duties and responsibilities as assigned.


The ideal candidate holds a bachelor's degree and has at least 2-3 years of professional writing and marketing experience, or an equivalent combination of education and experience. They should have professional experience collaborating in a team environment on the development of creative concepts and strategic writing, as well as the ability to manage and prioritize multiple detail-oriented assignments. They must have a history of strong editing and proofreading skills. The ideal candidate must demonstrate intermediate-level knowledge of industry-standard applications including Microsoft Word, PowerPoint, Outlook and Acrobat as well as social media platforms including Twitter Facebook, and LinkedIn. Knowledge of the Adobe suite, content management systems and other web applications, including project management software, is a plus. Should be very comfortable working collaboratively and independently under tight deadlines and balancing multiple projects simultaneously. Strong writing skills and a great eye for detail is a must. Graphic design experience is a plus.

Job Location - City, State
Philadelphia, Pennsylvania

Department / School
School of Social Policy and Practice

Pay Range
$42,953.00 - $77,315.00

Affirmative Action Statement
Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.

Special Requirements
Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

University Benefits
  • Health, Life, and Flexible Spending Accounts: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family's health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.
  • Tuition: Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.
  • Retirement: Penn offers generous retirement plans to help you save for your future. Penn's Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.
  • Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family-whatever your personal needs may be.
  • Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you're newly hired, you won't have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.
  • Wellness and Work-life Resources: Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That's why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.
  • Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.
  • University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University's libraries and athletic facilities, or visit our arboretum and art galleries. There's always something going on at Penn, whether it's a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you're right in the middle of the excitement-and you and your family can enjoy many of these activities for free.
  • Discounts and Special Services: From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.
  • Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.
  • Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.
  • Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.

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