Marketing Specialist

The School of Graduate Studies and Continuing Education at the University of Wisconsin-Whitewater seeks a Marketing Specialist.  The Marketing Specialist provides marketing support for adult and non-traditional student initiatives and non credit offerings, including designing and implementing marketing strategies in line with the campus' overall brand strategy to recruit new graduate students and to increase applications and matriculation from non-traditional student populations including adults, non-completers and veterans.  The Marketing Specialist will conduct market research, design and implement digital advertising campaigns, and provide analytics to evaluate those efforts. The Marketing Specialist will be responsible for maintaining and updating program websites, maintaining and updating social media platforms, and developing new media content for all of these platforms. A full description of this employment opportunity can be found here: https://my.uww.edu/employment/jobs/MS12398.html.